Short-form video isn’t just a trend, it’s the future of digital marketing. A 2025 Wyzowl report found that 90% of marketers say video helps generate leads, and HubSpot shows people retain 95% of a message in video compared to just 10% when reading it. The market size for short-form video is projected to rise from $1.99 billion in 2025 to $3.17 billion in 2030 (Mordor Intelligence).

I specialize in creating dynamic short-form video content with CapCut. The days of static Canva graphics and over-curated Instagram grids are seeing drastic decreases in organic reach, engagement, and overall effectiveness. Audiences want authenticity, novelty, energy, and creativity. With only 3 seconds to grab attention before someone scrolls past, short-form video is the smartest investment for businesses.

I love CapCut because it outperforms Canva for short videos. Owned by ByteDance (the same company behind TikTok), CapCut stays in step with the effects, transitions, and trends driving global content. CapCut gives brands an edge with commercial-ready tools, trendy fonts, music, and effects that align with viral culture. Trends often start on TikTok and then move to other platforms, so brands using these tools produce content that feels relevant and culturally in-the-moment.

Thanks to dual coding theory, the brain remembers more when visuals and words work together, so creative editing isn’t just fun, it’s effective. Creating short, visually interesting videos that capture attention and get shared by algorithms hungry for engagement means more visibility, more connection, and a better return on investment.

Video has become the most effective way to capture attention, build brand trust, and drive measurable results, making it the clear choice over static images. In today’s crowded digital landscape, motionless graphics are easy to scroll past and can make a brand appear generic or dated, while dynamic content like short-form video, animated graphics, and interactive visuals align with consumer expectations on platforms such as TikTok, Instagram Reels, and YouTube. Video communicates complex ideas and emotions more effectively, creates stronger emotional connections, and consistently outperforms static content in engagement, shares, and conversions. By embracing video, brands modernize their visual identity, elevate perception, and position themselves as forward-thinking leaders who understand how to connect with audiences in the formats they trust and prefer.

If you want to stick with focusing on Canva-style posts, you might as well go ahead and fax them too. But just like the millennial pause, they will increasingly be seen as uncool and uninteresting.